Postmates Rolls Out Dynamic Pricing To New Users Of Its ?Get It Now? Delivery Service

A month ago, mobile delivery startup Postmates publicly launched its 'Get It Now' on-demand courier service in San Francisco, allowing its users to order pretty much anything from various stores and restaurants around the city. When it introduced the plan, it charged a flat $7.99 fee for all deliveries made within an hour. Now it's changing things up just a bit, with a new dynamic pricing plan that will range anywhere from $5 up to $12, based on how difficult the delivery is. The dynamic pricing plan is based on an algorithm which calculates the fee based on the amount of time spent traveling and distance traveled, how long its couriers spend shopping or waiting in line to pick up an item, and the type of store that the user ordered from. Prices are based on historical data from the last month of operations, and will continue to be adjusted as new deliveries provide more data.

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